Inside the minds of Gen Z: what’s next for higher education?

About

Gen Z is redefining what higher education means, balancing ambition with anxiety, employability with affordability, and curiosity with confidence. In this 60-minute session, we’ll unpack the latest insights from Springpod’s data on over one million young people to understand how today’s students make decisions about university and alternative routes.

We’ll explore what still draws students to higher education, what holds them back, and how institutions can evolve their communication strategies to build trust, confidence, and conversion in an increasingly competitive landscape. Expect evidence-based insights, real student stories, and practical takeaways you can apply straight away. 

Who should attend

• University marketing, recruitment, and admissions teams seeking data-driven strategies to engage Gen Z
• Widening participation and outreach professionals aiming to boost confidence and access for underrepresented students
• Careers and employability teams focused on connecting study choices to future outcomes
• Higher education leaders and strategists exploring how student behaviour and expectations are evolving

Contact

For further information, please contact events@jisc.ac.uk.